This persona is the typically website visitor for Style by Mary. This persona helps to give an idea of what we need to do to make this website the best it can be for all visitors.
Demographics
Age: 20
Gender: Female
Income: $1,000 a semester
Location: Providence, Rhode Island
Family Situation: Lives alone/with roommates
Values and Goals
What does she believe strongly in?
What are characteristics of her personality?: Hardworking, creative, and fashionable
What are her professional goals?: Her goal is to graduate college and get a job out of college.
She wants to grow her professional connections and earn a place in her field.
What are her personal goals?: Wants to grow as a student, she wants to develop a "that girl" lifestyle
Challenges
What are her pain points?: She struggles with money. Although she has a job on campus, she does not
make enough to spend on clothes and basic necessities. She wants to wear trendy clothes but does not
have the budget to support it.
What challenges is she facing?: She is living on her own for the first time
What is she afraid of?: Afraid of life outside of college and getting a job.
She is also afraid of professional life and getting accustomed to it.
What keeps her up at night?: Getting a job after college
Sources and Influence
Favorite blogs/websites: She watches youtube videos and is a frequte user of instagram, twitter and
pinterest.
Favorite magazines: Vogue
Favorite conferences: None
Favorite books: None
Favorite thought leaders: Watches Youtubers like BestDressed, Ava Jules, Linh Truong, and Jazzy Le
Buying Decisions
What is her role in the purchase process?: She is
How does she regularly buy?: She will usually buy clothes online. She will buy clothes that fit in her
price range, and clothes that she can wear to class and look trendy in.
What are her objections to purchasing?: Pricing, and it doesn't fit into her normal style
